Nigerian singer Burna Boy, a Grammy Award winner, recently shared insights into the inspiration behind his upcoming album ‘I Told Them’ during an interview with Zane Lowe on Apple Music. In addition to discussing his creative process, Burna Boy paid tribute to the late rapper Sidhu and the creative designer Virgil Abloh.
During the interview, Burna Boy delved into his personal journey, his perspective on Afrobeats, and his pursuit of individual success. He also spoke about collaborations with artists like J. Cole and RZA of Wu-Tang Clan, highlighting the significance of these partnerships in shaping his seventh album.
Burna Boy described ‘I Told Them’ as a manifestation of his inner thoughts and emotions, as well as a representation of his unity with his team. He emphasized the importance of conveying these feelings to his audience in a more accessible and understandable manner, while also showcasing the power of unity in achieving collective success.
Regarding the album’s title, Burna Boy explained that it serves as a message to those who may have doubted him or his vision in the past. He expressed satisfaction in proving skeptics wrong and witnessing the fruition of his predictions over time.
Burna Boy also shared his perspective on receiving credit for his work, expressing a desire for recognition from sources that truly understand and appreciate his journey. He emphasized the value of acknowledgment from individuals and entities outside the music industry, highlighting the significance of genuine admiration and understanding.
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