Residents of Ile-Ife, were at the weekend, thrilled with sizzling entertainment, as the community celebrated the annual Olojo festival.
This was even as this year’s festival was hosted by Goldberg lager beer, in partnership with the Palace of the Ooni of Ile-Ife.
The cultural festival, which was held from 23rd to 26th September at Ile-Oodua, attracted thousands of local and international enthusiasts who gathered to celebrate “Ogun”, the god of iron, believed to be the first son of Oduduwa, progenitor of the Yoruba people.
Speaking at the event, the Regional Trade Marketing Manager – West, Nigerian Breweries, Oluwaseyi Oyedeji, reiterated the brand’s commitment to celebrating culture and tradition, while encouraging the consumers to remain true to their roots.
He said, “Olojo is one of the oldest festivals and it commemorates the descent of Oduduwa to Ile-Ife. Goldberg as a brand upholds the cultural ideals of respect, enjoyment, and dignity of labor, as a way of contributing to the rich legacy of the people of the South-west. We are certain that with our support of festivals like Olojo, we will continue to live up to our commitment to keeping Yoruba cultural values alive.”
Meanwhile, Nigerian singer and record producer Abass Akande Obesere, better known as Omo Rapala, and Afro-pop recording artiste and performer Adekunle Temitope, better known as “Small Doctor,” thrilled the audience with their electrifying performances.
Olojo is one of the oldest festivals in Ife. The Olojo Festival, which only takes place in the land of expansion, Ile-Ife, honors the descent of Oduduwa to Ile-Ife and is a celebration of the first dawn, first afternoon, and first night of creation.
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