Nigerian music sensation Davido is elevating his career to new heights with the launch of his own record label, Nine+ Records, in collaboration with UnitedMasters. This move signifies not only his evolution as an artist but also his foray into the realm of music entrepreneurship. Under the mentorship of music executive Steve Stoute, Davido is poised to make a significant impact in the music industry, transcending the boundaries of Afrobeats to explore genres like hip-hop, R&B, Latin, and country.
The inception of Nine+ Records was catalyzed by Davido’s encounter with Stoute at the UnitedMasters SelectCon event last year. Stoute recognized Davido’s potential to diversify his musical portfolio and expand his global reach. With UnitedMasters recently launching in Nigeria, the timing was opportune for Davido to venture into label ownership.
Steve Stoute, renowned for his work with music industry giants, was captivated by Davido’s distinctive sound and storytelling prowess. He envisioned Nine+ Records as a label that could rival iconic imprints such as Bad Boy, Death Row, and Cash Money. His conviction in Davido’s entrepreneurial acumen spurred the artist to embrace this new chapter in his career.
“I see him as an entrepreneur that could build the next big label with significant impact,” Stoute remarked, highlighting Davido’s potential to revolutionize the music business.
Nine+ Records will serve as a platform for Davido to not only showcase his musical prowess but also discover and nurture emerging talent from across the globe. The label’s focus on diversity and global appeal underscores Davido’s commitment to making a lasting impact in the music industry. Through Nine+ Records, Davido aims to create a legacy that transcends his own artistry, leaving an indelible mark on the world of music.
Fans can anticipate a new dimension of Davido’s artistry as he steps into the role of a music executive. His partnership with UnitedMasters signifies a new era of possibilities for artists and music enthusiasts worldwide. As Davido ventures into this exciting chapter, the music world eagerly awaits the transformative impact of Nine+ Records on the industry landscape.
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