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Global supplier celebrates landmark agreement with tier one operator
Premium slots and table games provider Habanero has reinforced its position in Africa through its latest deal with leading operator brand, Betway, which is owned by Super Group.
Under the agreement, Habanero’s collection of high-performing titles such as Wild Trucks, Egyptian Dreams and Hot Hot Fruit will be available to Betway’s Ghana players via the Betway Africa brand.
Considered one of the continent’s favourite operators, Betway Africa is Betway’s licensed Africa-facing brand, and is live across multiple regulated African markets including Kenya, Uganda and South Africa.
Billed as a significant milestone for Habanero in its regional expansion, the Ghanaian gaming market is second to only Nigeria in West Africa for gaming revenue and total players numbers – having been live since 2006.
The deal is expected to be a decisive move forward in Habanero’s continued growth across the continent’s regulated landscape.
Having celebrated its MGA certification earlier this year, 2021 has seen the studio continue its tier one expansion, with multiple deals signed with major global operator brands in recent months.
Commenting on the deal, Arcangelo Lonoce, Head of Business Development Europe at Habanero, said: “This deal is a decisive move forward in our penetration of Africa’s regulated landscape, and we see the highly dynamic African market as a truly promising area for Habanero to continue to grow in.”
“Now live in Ghana, we can’t wait to start introducing our games to more and more players there than ever before!”
Kwabena Oppong-Nkrumah, Head of Marketing at Betway Ghana, added: “Betway has always considered Africa as a distinctive market, one where we can grow exponentially. Thanks to the latest deal with Habanero, we can now strengthen our leading position with the studio’s hugely exciting titles.“
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Montserrado County District#10 Representative, Yekeh Kolubah, said he will shortly introduce a bill in the Legislature to legalise sports betting in the country.
Representative Kolubah made the disclosure on October 12 when he was seen cutting tickets at one of Winners Incorporated sales centres in his district on Old Road.
The opposition lawmaker, who is on annual break, was spotted placing his drill, ahead of the crucial UEFA Champions’ League group stage round three matches.
According to him, the bill will seek to regulate gambling in Liberia by legalising every aspect of the market, noting that would be nice for the country that is already struggling in poverty under the George Weah administration.
Thousands of unemployed youths across the country have gravitated to sports gambling, which has attracted several international sports betting companies to set up shops in Liberia.
They gather at these betting parlours to gamble on televised soccer matches. Some say it is a good source of income and occupation, but others are not so sure.
In Liberia, sports betting has become a real job opportunity for young people, who converge daily at various betting parlours in Monrovia, including Winner’s Incorporated, DOXXBET, and BETTOMAX Liberia, among others to watch soccer matches on flat-screen televisions via satellite, placing their bets and waiting for the results.
Few youths at a gaming centre in Monrovia said that sports betting for them have become the only option since, in fact, they are jobless and without any source of income.
Winner’s Incorporated marketing manager, Randall Kaybee, said sports betting is “transforming lives of Liberians” for just a few Liberian dollars per bet.
“As you just enter my office, you can see from this evidence. This is a ticket. Somebody bet 50 LRD and won 233,275 Liberian dollars,” Kaybee said.
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OnAir EntertainmentTM, the go-to provider of premium live casino content to operators in regulated markets, is to launch in South Africa by December this year following a surge in demand for its high-performing content and solutions.
Just weeks after announcing a new studio in Spain in early 2023, OnAir EntertainmentTM will go live later this year with a portfolio of games including Standard Roulette, Standard Blackjack, Auto Roulette, Speed Roulette, Eclipse BlackjackTM, and Lotus Speed BaccaratTM.
It will offer major brands a range of exclusive live casino content and dedicated digital branding environments that can be customized to suit any operator’s needs, look and feel, and designs.
OnAir Entertainment’sTM services and solutions have been approved with a Certificate of Suitability that has been issued by the country’s Western Cape regulator.
South Africa will be the rapidly growing provider’s tenth new market in just 12 months. This includes the recent launch of a suite of tailored table environments for Denmark and the Netherlands and the coming launch of new studios in Romania, Georgia, and Spain in 2023.
The OnAir EntertainmentTM network is already certified in key regulated markets including the Isle of Man, the UK, Greece, Ontario, Latvia, Sweden, Denmark, the Netherlands, and all Malta Jurisdictions.
Simon Field, Chief Commercial Officer, OnAir Entertainment™️, said: “We are delighted to be part of a market that has shown massive growth in the last few years and to bring our high-quality games experiences and customised products to a such dynamic region.
My thanks go to the dedication and hard work of the OnAir EntertainmentTM team, who are about to deliver our high-quality products to yet another rapidly growing market and where we are about to witness another incredible result.”
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The “The South African Gambling Industry 2022” report has been added to ResearchAndMarkets .com’s offering.
This report focuses on the gambling industry and includes information on the state of the industry including casinos and online gambling, limited payout machines, horse racing and sports betting and the lottery. It includes information on influencing factors such as regulation, major players and developments.
There are profiles of 23 companies such as major players in casinos Tsogo Sun Holdings, Sun International and Peermont Global, horse racing operators 4Racing and Gold Circle, lottery operator Ithuba and sports and online betting companies such as Netbet (Sportingbet) and various gambling boards and regulators.
The Gambling Industry in South Africa
The gambling industry is recovering from the loss of business during the pandemic when casinos and bars were shut. However, industry sources say casino and bingo revenues are still below pre-pandemic levels, with the rebound being driven by betting and limited payout machines. The effects of the lockdown resulted in a shift in market share, largely to online betting.
This trend is expected to continue, as the steady decline in the revenue market share of casinos has been going on for years. New products and the borderless online environment bring direct competition to traditional gambling establishments and deprive the country of licensing and tax revenue.
Trends
Some of the most popular forms of gambling in South Africa include casino betting, sports betting, and bingo. The industry is growing despite the poor economy, driven by online and sports betting. Illegal online gambling is difficult to monitor and regulate.
The popularity of horse racing has been declining in recent years in favour of sports betting. South Africa’s sports betting sector centres around rugby, soccer, cricket, and horse racing. Bets can also be placed on the top US sports leagues.
Key Topics Covered:
1. INTRODUCTION
2. DESCRIPTION OF THE INDUSTRY
2.1. Industry Value Chain
2.2. Geographic Position
2.3. Size of the Industry
2.4. Key Success Factors and Pain Points
3. LOCAL
3.1. State of the Industry
3.2. Key Trends
3.3. Notable Players
3.4. Corporate Actions
3.5. Regulations
3.6. Enterprise Development and Social Economic Development
4. AFRICA
5. INTERNATIONAL
6. INFLUENCING FACTORS
6.1. COVID-19
6.2. Economic Environment
6.3. Illicit Gambling, Fraud, and other Criminal Activities
6.4. Rising Operational Costs
6.5. Labour
6.6. Negative Social Consequences of Gambling
6.7. Technology, Research and Development (R&D) and Innovation
7. COMPETITIVE ENVIRONMENT
7.1. Competition
7.2. Ownership Structure of the Industry
7.3. Barriers to Entry
8. SWOT ANALYSIS
9. OUTLOOK
10. INDUSTRY ASSOCIATIONS
11. REFERENCES
11.1. Publications
11.2. Websites
Companies Mentioned
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