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10/14
12:15 p.m. – 1:15 p.m.
Hybrid; Room 500 inside the Annenberg School for Communication
10/15
2:00 p.m. – 3:00 p.m.
Penn Museum, 3260 South St.
Through
10/21
All Day
3803 Locust Walk
10/17
6:00 p.m. – 7:30 p.m.
Hybrid
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Arts, Humanities, & Social Sciences
After the May 2020 death of George Floyd, large demonstrations exploded across the United States. Though the killing spurred the protests in that moment, the broader Black Lives Matter movement was fighting against police brutality and for criminal justice reform, using Twitter as an information dissemination tool.
Activists on both sides of the political spectrum can and do use social media to propagate their message. Yet they employ it in strikingly different ways, face different constraints in the process, and experience varying degrees of susceptibility to information shared in that way.
To learn more about how this dissonanceâknown as ideological asymmetryâplays out on Twitter, University of Pennsylvania researcher Sandra González-Bailón and colleagues from the University of Padua and the Fondazione Bruno Kessler (FBK) in Italy and the University of North Carolina (UNC) at Chapel Hill analyzed data around those extensive summer 2020 protests. They found that Twitter gives greater visibility to politically conservative news than it does content with a liberal bent, findings they share in Proceedings of the National Academy of Sciences Nexus.
âWe were surprised,â says González-Bailón, an associate professor in Pennâs Annenberg School for Communication. âPrevious work has documented that Twitter users tend to have a liberal bias. But we found that across the board, the news most often shared has a right-leaning bias. This increases the visibility of conservative voices, even in the context of protest mobilizations with liberal goals.â
The work follows from research conducted by González-Bailón and Manlio De Domenico, then of FBK but now at the University of Padua, comparing the influence of bots and verified Twitter accounts during the 2017 fight for Catalan independence in Spain and the 2018 yellow vest protests in France. The researchers discovered that for those contentious political events, verified media accounts played a âmore visible and central roleâ in circulating information.
âHere we took it one step further,â says González-Bailón. Rather than focusing on misinformation, she, De Domenico, FBK postdoctoral fellow Valeria dâAndrea, and Deen Freelon from UNC Chapel Hill instead turned to the stream of coverage happening in the U.S. for the 20 days between May 28, 2020âthree days after George Floyd diedâand June 16, 2020.
Specifically, they looked at content from 1.3 million tweets, protest event data collected by the Crowd Counting Consortium, web-browsing data focused on estimates of content reach and audience-based ideology scores, and news source reliability from a journalism and tech company called NewsGuard.
One thing the researchers wanted to compare what was happening on the streets with the information moving across Twitter. They also wanted to identify the political slant of the news shared on platforms covering the mobilizations. To do so, they inferred the ideological composition of the audiences consuming that news. âIf a news outlet is accessed predominantly by conservative audiences, we assign it a conservative label,â González-Bailón says. âThen we go to the Twitter data.â
She and colleagues identified any tweet with a link that directed users to a news source. They didnât analyze the message content, focusing instead on the prevalence of referrals to news outlets.
âMost of the sources being shared on Twitter as these events unfolded lead to right-leaning domains. You donât have an equivalent on the left,â says González-Bailón. âAnd itâs not only about the number of messages containing URLs; thatâs one measure we use, showing that there are more URLs pointing to right-leaning domains. It is also about engagement. Users reacted more frequently to right-leaning sources.â
González-Bailón says the findings offer evidence to support the anecdotal claim that right-leaning voices dominate on social media, even in the context of movements with progressive goals like Black Lives Matter. She and colleagues are currently trying to determine whether the same bias occurs on Facebook and other social media sites.
Theyâre also hoping to understand the why of it all. âConservative voices gain more prominence in online spaces. The root cause for this is what we should be investigating next,â she says. Itâs likely some combination of algorithms and social amplification feeding off one another, she says, but itâs something the researchers are trying to disentangle. âWe still care about misinformation, and we should absolutely fight it,â she says. âBut, if these sites are giving more visibility to one side of the ideological divide, we also need to know that and to understand the consequences.â
This work was funded, in part, by the National Science Foundation (grants 1729412 and 2017655).
Sandra González-Bailón is an associate professor in the Annenberg School for Communication and affiliated faculty at the Warren Center for Network and Data Sciences at the University of Pennsylvania.
Other contributors to the research include the University of Paduaâs Manlio De Domenico, the University of North Carolina at Chapel Hillâs Deen Freelon, and Fondazione Bruno Kessler postdoctoral researcher Valeria dâAndrea.
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